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Real Estate Real Estate

A Compelling Data Driven Story to Attract Real Estate Tenants

A regional commercial real estate developer acquired an old historic property located in an inner suburb of New York City that was undergoing widespread revitalization.  The developer planned to completely renovate the building and convert it into a mixed-use property.  The client had identified several target sectors it was seeking to attract as perspective tenants that included retail, small technology firms, offices and medical services.  In order to interest tenants in the property, we were hired to provide the client with compelling market data that could be presented to prospective tenants on the composition, business potential, and overall environment of the surrounding area.  Our work included the following:

  • Scoping out the parameters of the data package
  • Identifying and compiling historical and projected quantitative data covering demographics, income, consumer expenditure, and retail sales
  • Preparing qualitative industry focused reports on the target segments