Our Thinking

Ode to Our Planet: Earth Week

The author in the field gathering stakeholder input

Thoughts and Call-to Action from Robin K. Liebowitz, RKL3D

Earth Day or, in fact, what has become Earth Week, is a rare example of the successful coalescing of local, global, public and private interests toward a common good. I was awed as this weekend kicked off Earth Week, at how significantly Earth Day has expanded. Senator Gaylord Nelson introduced the idea in 1970. From its beginnings then, the concept today is broadly embraced.

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Marketing Professional Services: Band to Brand

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Professional service firms are complex entities run and staffed by highly intelligent, entrepreneurial subject matter experts with successful practices in their own right. They join forces under a single platform for a number of reasons. These include cost sharing of infrastructure, complementary service offerings, client relationships, and the opportunity for scale. However, often these drivers of growth are not fully realized. The reason? A lack of a firm-wide strategy, cohesive marketing plan, and commitment to a united brand.

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Building Brand Momentum from the Inside Out

Close up of a men's quadruple skulls rowing team, seconds after the start of their race

All companies have a brand, but do they know what it stands for and are they managing it effectively?  Many companies get caught up in the excitement of branding and tend to immediately focus on the external appearance and promotion of their brands.  While this would appear to be a logical approach toward building a brand, what many companies fail to realize is that they have the best source of brand knowledge and promotion under their noses: their employees.

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More Women on Corporate Boards Makes Great Business Sense By Stacie N. Berdan, Senior Adviser, rkl3d

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Last week we celebrated “Women’s Equality Day” by marking the 95th anniversary of the 19th amendment, which gave women the right to vote in the U.S. While women have made progress in the past century, we’re still waiting for equal treatment in many areas. One such area is why there aren’t more women on corporate boards.

As organizations adapt and prepare for success in the global marketplace, they need the best and the brightest at the helm to overcome obstacles, create opportunities and contribute to the development of a sustainable future for the planet. Women in the boardroom provide a competitive advantage for businesses’ bottom lines by providing input from diverse backgrounds.

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The Interim CMO – A Master Bridge Builder

The Interim CMO – A Master Bridge Builder

Elusive growth, global market fluctuations, rapidly changing technology, and fragmented buyer behaviors are just some of the dynamics driving the need to have the right marketing leader in place. The question for many organizations often becomes when should such a leader be brought into the organization? Finding the right CMO takes significant recruiting resources and often more time than anticipated. Not all organizations are ready to make this commitment given their stage of development.

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Building a Thought-Leadership Strategy That Lasts – World Economic Forum – Davos 2015

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Davos, Switzerland is the home of the World Economic Forum (WEF) where this year 2,500 of the world’s elite from 140 countries gathered for five days at the end of January as they have yearly since 1971 to develop agreements for worldwide cooperation in a number of subject areas. This year the theme was “The New Global Context” which the WEF defined as the 10 global challenges affecting the world today.

A highlight for me was the 10th Edition of the Global Risks report published by the World Economic Forum in collaboration with Strategic Partners – Marsh & McLennan Companies (MMC) and Zurich Insurance Group as well as Academic Advisers from National University of Singapore, University of Oxford, and Wharton. The 2015 edition of Global Risks completes a decade of highlighting the most significant long-term risks worldwide and has expanded to include analysis beyond risk identification to the interconnections and effects that can result from these risks.

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2015 Outlook: Marketing Trends and Opportunities

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Creating sustainable growth is at the top of the list of corporate concerns and has been for many years. So if the pursuit of business growth is the norm, what has changed in the 2015 outlook? Continued erratic economic conditions, increased competition, the global marketplace and more savvy consumers make finding ways to drive growth a challenge.

Buzz in the business community continues to include social and digital media as significant drivers of growth. Yet, these tools are no more than the latest distribution channels created to better reach and engage the customer.

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Nonprofit Branding – Brand Awareness and Strategy

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In October 2014 I was the keynote speaker on a webinar hosted by U.S. Trust Bank of America for their non-profit sector clients. We had an interesting group of participants from across a range of organizations along with two guest speakers from the American Heart Association – Go Red for Women Campaign and George Washington University. The full webinar presentation is available by following the link above. In a previous blog post I shared a glimpse into non-profit branding, but now thought it would be helpful to dig deeper. This is a time of year when non-profits experience peak giving trends. The fruits of their brand building programs will hopefully come to bear and at the same time provide an opportunity to gather feedback for further refinement going into next year.

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A Glimpse Into Non-Profit Branding

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Next week I am leading a webinar hosted by U.S. Trust Bank of America for their non-profit clients on the topic of “Non-Profit Branding – Building Trust and Visibility.” The timing of the webinar could not be better as we enter the last 3 months of the year, a period during which non-profit giving traditionally reaches its peak. In fact, according to the February 2014 Blackbaud Charitable Giving Report,

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Community Survey – A Critical Tool

Community Survey – A Critical Tool

While hopefully many of you have been kicking it back this summer, things have been far from quiet in our shop as we jumped into a high intensity project in the otherwise fairly sleepy hamlet of Chappaqua, NY in the Town of New Castle.  It is a prestigious family-friendly community also noted as the chosen residence of former President Bill Clinton and Hillary Clinton, former Secretary-of-State. The community now finds itself engaged in a fairly spirited discussion over development of the ex-Reader’s Digest facility – now known as Chappaqua Crossing.

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