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Evolving a 40-Year-Old Environmental Education Center

We worked with a 40-year-old community environmental and education center on a rebranding initiative.  The organization, celebrating its 40th Anniversary in 2015, decided to use the opportunity to both commemorate past accomplishments and forge a new path forward.  Over the years, their mission changed from being solely a local nature center for children and families, to providing a broader array of services related to environmental sustainability training and education for municipalities and schools.  This non-profit sought our assistance in a rebranding effort to take them through the next 40 years and beyond.  To accomplish this our results included:

  • Extensive research with staff, board members, the general public and key stakeholders to explore renaming the organization.
  • Brand re-design and re-positioning
  • Working with the organization on using the 40th Anniversary celebration as an opportunity to reach out to re-engage past supporters
  • Beginning new major fund raising initiatives particularly aimed at the corporate sector

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"Rkl3d has been an invaluable partner and resource to our organization during our important 40th anniversary year. We were seeking strategic thinkers who could help us maximize the potential of our 40th anniversary and think through the most effective brand positioning to take our organization forward over the next 40 years and beyond..."

Margaret Goldberg, Executive Director, Greenburgh Nature Center