Our Results

Energy Energy

Communicating Conservation for a Canadian Power Authority

We worked with a major Canadian Power Authority on an integrated campaign aimed at communicating the importance of taking action to conserve energy. Our team developed a comprehensive campaign to change mindsets and increase energy conservation awareness. The campaign included a number of elements including:

  • An on-line energy reduction pledge program
  • A widget application to track energy usage
  • A robust event calendar
  • A “Refer a Friend” incentive contest